You’ve just landed an awesome piece of property for your business. Whether it’s a space in a local shopping centre, or a stand-alone building all to yourself, having your own storefront is a huge advantage for your business.
With all the hard work that went into acquiring your space, how are you going to ensure that customers know exactly what your space is? Will you be able to entice passers-by from the street to enter your store? Will they understand your business, and be motivated to enter?
There are various options, including a custom coloured vinyl, digital printing on walls or glass store fronts, acrylic or alucabond signs. So make sure you choose the right options for your size and space.
Qualities of an eye-catching sign
Signage is a great, cost effective way, to market your business. But how do you create an eye-catching sign to stand out amongst the competition? We have put together some tips to create the ideal custom sign for your business:
Use a simplistic design
Did you ever hear the phrase “less is more”? It’s absolutely true!
If you try to create a sign that is too busy or too involved, potential customers will feel overwhelmed and may miss the point of your sign in the first place.
If the design elements of your sign take over the name of your storefront or the description of what you offer, they may keep on walking.
Your design should be simple and to the point, so that potential customers can quickly read and absorb your shop name and what you offer.
The goal is to utilise the five seconds that they spend walking by your storefront to attract them to your store. You can do just that with a simplistic, easy-to-comprehend design.
Use easy-to-read, large text
In addition to creating a simplistic design, you also want to utilise text that is large enough to read from a distance, and an easy font to comprehend.
Signage with lots of script fonts can sometimes be hard to read, so it’s best to stick with a sans-serif font that is large and bold to catch the attention of potential patrons.
Attach your logo
Your logo is what sets your product apart — it creates brand awareness and catches a patron’s attention when he or she walks by your storefront.
Your signage should absolutely include your logo since it allows them to make a connection with your brand. It’s especially important to include since it’s what shoppers will also find on your website, on your product boxes, and more.
Use bright colours
When choosing a colour for your signage, choose one that stands out.
If you’re opting for a vinyl sticker version of your signage to put on a glass window, choosing a bright colour is especially important since it’ll keep your sign from blending in with the contents of your store.
Bright colours also evoke a sense of excitement and happiness and will subconsciously invite patrons inside.
Are you looking to stand out from the crowd with custom signage?
As a family-owned business based in Perth, Western Australia, we pride ourselves on creating the highest-quality signage for your business. While your creating your business signage, why not also consider creating a car wrap, to advertise your business when you are on the go! We can create custom car vinyls to help you stand out, when on the road.
Not to mention, we’re the only place in Perth that offers 3M’s anti-slip floor film, which is a hugely beneficial for safety in businesses with wet areas.
We can’t wait to work with you to create signage that will help you stand out from the crowd.
Contact us online, or call us on 1300 CFSOLS to speak to an expert, who will help you create an awesome custom sign for your business.